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(Part Two: the 10 types of Fashion Styles for Women Entrepreneurs)
Women are taking the lead in start-up companies at an increasing rate and what is even more exciting and encouraging is the fact that women are no longer politely standing aside in corporate boardrooms waiting for their voices to be acknowledged and heard; we are taking our voices outside of the confines of major corporations and heading-up our own creative enterprises.
However, once business plans have been finalized and signed, partnerships have been formed and LLC’s registered an important aspect of becoming a female entrepreneur that is often overlooked and could regrettably cost you a major contract with your dream client is the missed opportunity early on during the launch phase of your business to strategically nurture and develop your personal style; one that visually communicates to potential clients who you are and what you represent as an empowered female entrepreneur.
Whether you are the next Steve Jobs in heels, international philanthropist such as Richard Branson or empowerment life coach Tony Robbins how you are visually perceived through your personal style both online and off is an integral aspect of your personal branding. You will be among some major titans within your niche and knowing how to stand out and set yourself apart from your competitors in such as way that your personal brand sparkles and shines within your industry is vital to your success.
A priority that should be at the top of your list once you have set things in motion and have jumped in with both feet on the journey of becoming a successful female entrepreneur ought to be careful consideration of the visual and communicative impact of your personal brand; which should be meticulously curated to attract your dream client. Your visual branding story, if done correctly, should create a noteworthy buzz within your industry about who you are and what you represent.
We all have a style personality that resonates with the essence of who we are. Your style personality is what is also known as a style archetype. Moreover, in my previous Style Personality Series I outline 6 of the more notable types of fashion styles within the fashion industry, I have listed a few of them below.
1. Classic Romantic - Nurturing Brand
Your overall personal style is feminine, gentle, and sometimes whimsical/playful. The energy of the Classic Romantic is subtle, observant, thoughtful and at times introverted. This style personality visually communicates harmony, calmness and tranquility. You are the NURTURING brand. Empathic, healing and philanthropic by nature. Perhaps you are a holistic or spiritual life coach.
2. Confident Temptress - Lover Brand
Often described as being confident, enchanting, as well as sexy and tempting. Hollywood glamour is what this style archetype is all about. You are the LOVER brand. You maybe an influential dating or personal development coach, beauty/spa owner or luxury retreat facilitator. Your main goal is to connect and engage with your customers/clients.
3. Bold Artistic Maven - Outlaw Brand
Natural flare for all things bold, colorful, artistic and dramatic. You mostly enjoy wearing wardrobe and accessory items that make a statement wherever you go. You are the OUTLAW brand (revolutionary). Your visual branding may evoke a rebel type of energy, which inspires and motivates your clients to think outside of the box. You maybe an empowerment or motivational coach, a new tech company revolutionizing the tech industry or a creative fashion brand.
4. Natural and Elegant - Explorer Brand
Free spirited and adventurous. Your style is casual, elegant and effortless. You prefer not to overthink your outfits and are not a trend addict. You appreciate comfort and practicality over anything else; however, you always manage to still look stylish and polished without putting much thought into your style. You are the EXPLORER brand (breaking free). Perhaps you are an entrepreneur who creates healing retreats for stressed, business or tech executives.
5. Refined Classic - Sage Brand
Your style can be described as being ivy league classic, but not pretentious. Considered to be intellectually stylish, yet modern. You gravitate towards classic silhouettes and appreciate investing in premium wardrobe and accessory items that are timeless and classic. You are the SAGE brand (truth seeker). Focus of this brand is seen through your thought leadership, valuable insights and intellectual pursuits. You are an entrepreneur starting your own law firm, business coach or counselling practice.
6. Sophisticated Elegance - Ruler Brand
Your personal style is polished, elegant and modern. You resonate with wardrobe and accessory items that are timeless, but with a twist of contemporary flare. This style personality evokes a classy, charming and elegant persona. You are the RULER brand (you rule your kingdom). The energy of this brand is al about self-empowerment and providing clear direction. Perhaps you are an influential motivational speaker, philanthropist or humanitarian.
7. Sporty Elegance - Hero Brand
If you are a woman who gravitates towards the Sporty Elegant style personality, you are a unique personality that exudes athletic energy and refined elegance. You possess a unique sense of fashion that seamlessly combines sporty and classic elements that is not fussy or eye-popping like that of the Bold Artistic Maven. You prefer to embrace a polished and well-groomed appearance, that combines clean lines, tailored silhouettes, and timeless pieces. Your wardrobe items typically feature a mix of structured blazers, crisp button-down shirts, well-fitted trousers, and casual leather or classic athletic shoes. The HERO brand. The energy of this brand embodies courage, determination and the ability to inspire your clients to excel in whatever they are pursuing within their life.
8. Urban Darling - Creator Brand
If you are an Urban Darling style personality you naturally emanate an effortlessly chic and edgy street style that perfectly captures the spirit of the city. This individual is always on top of the latest fashion trends and has a keen eye for combining contrasting elements in their outfits. Their wardrobe is a curated mix of contemporary pieces, statement accessories, and out-the-box pairings. You fearlessly experiment with unconventional silhouettes, effortlessly blending high-end designer pieces and vintage finds. Their style is often characterized by a playful mix of streetwear and high fashion. Best described as the CREATOR brand. You embody imagination, innovation, and the power to bring ideas to life.
9. Boho Goddess - Jester Brand
The Boho Goddess style personality embodies a feminine, hippy energy; which embraces a bohemian-inspired fashion sense, but more earthy in appearance. You are a woman who gravitates towards effortless charm, opting for loose and flowy silhouettes that prioritize comfort and movement. Your wardrobe is a delightful mix of earthy tones, vibrant prints, and eclectic patterns, reflecting a love for nature and artistic expression. Best described as the JESTER brand archetype, your energy is joyful, optimistic and lighthearted. You often gravitate towards maxi dresses, flowy skirts, bell-bottom pants, and peasant tops, all adorned with delicate embroidery, lace accents, or tassel details. Perhaps you are a spiritual coach, holistic retreat facilitator or health & nutrition counsellor
10. Eclectic Chic - Magician Brand
The Eclectic Chic style personality is a true fashion maverick. You effortlessly are able to blend diverse styles, eras, and design influences into one cohesive and captivating look. This individual possesses a fearless approach to fashion, embracing bold experimentation and unexpected combinations. Your wardrobe is a magical treasure chest of unique statement pieces, ranging from vintage finds to contemporary designer items. This style personality matches well with the MAGICIAN brand archetype, you are definitely a visionary within your industry. You have an impeccable eye for mixing patterns, textures, and colors, effortlessly pairing vibrant prints with luxurious fabrics or juxtaposing edgy elements with classic staples, very much closely related to the Bold Artistic Maven.
If you are a new or established female entrepreneur ensuring that your personal style authentically aligns with your brand identity and reflects your passion and purpose for what you do will positively increase your ability to attract your dream client.
Until next time! Image Consultant & Personal Stylist, Tonya J. xoxo
Are you an ambitious female entrepreneur or a 9-to-5 corporate leader navigating pivotal transitions in your business or personal life? If so, I invite you to apply for an exclusive, complimentary 30-minute Lifestyle Clarity session with Tonya.
In this session, you’ll explore your evolving style and brand, receive personalized insights on your next steps, and discover how you can continue to elevate your journey as one of Tonya’s exclusive clients through her signature, elite RWS programs.
Enroll Today for the Official Color Branding Imprint and Color Analysis—exclusively for Women in Leadership.
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