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Hello, beautiful!
I hope you are enjoying the balmy summer months wherever you are in the world. In this week's Feminine Leadership post, I wanted to address the prevalent issue of social media burnout and explain why it is not only important but also mandatory to intentionally pause, slow down, and take a much-needed break offline as part of your self-care routine. Yes! Gorgeous, it is absolutely necessary for you to step away from the hustle and grind energy of being 'ON' every day, constantly in front of your laptop, camera, and multiple Zoom calls and simply unplug for a day or even if just a few hours.
To be completely honest with you, I am feeling the burn, and it's not in a good way. Lately, I have been overwhelmed and exhausted both mentally and emotionally. Posting and interacting every day to remain relevant and trying to stay ahead of the algorithm has become an annoying grind. I understand that we chose the journey of becoming entrepreneurs and faithfully stepping into our feminine leadership roles, but when do we take off our capes, remove the filters, and simply breathe? When do we allow ourselves to enjoy all the amazing progress we've made so far, both professionally and personally without feeling guilty when we allow ourselves to pause, step away and just savor the moment?
I'll tell you when... Now! If you've been feeling the burn like I have you're not alone. I'd like to take this opportunity to invite you to experiment with my top10 reset tips to help you recharge and refocus when you are feeling the burn as you build your empire as an empowered female entrepreneur.
10 Tips to Help Female Entrepreneurs Recharge and Refocus When Experiencing Social Media Burnout
(1.) Detox the toxic: Take some time to go through your social media feed and stories of other individuals and brands you follow. Do you feel inspired to take action, motivated and encouraged or do you feel energetically drained and overwhelmed when reading their post or viewing their stories. If it's the latter unfollow them or at the very minimum mute them for a period until you have the capacity to energetically receive information again. Be mindful of where you are wasting your energy.
(2.) Take an extended digital detox: Completely unplug or, at a minimum, sign out of ALL your apps for at least 12-24 hours. I know this tip might be challenging or unrealistic due to your clients or working on a program launch, but there is always a solution to every problem. Plan when your next available time will be for you to take a mini-break away from your clients/program launch, and delegate other daily tasks to an assistant. Step back and give yourself some breathing space. I promise, you'll thank me later.
(3.) Enforce FIRM boundaries: Take back control of where you are extending your energy and attention. For that reason it's important for you to set clear boundaries around your social media usage, including designated times for checking and responding to messages, comments, and notifications. Inform your clients that specific hours are designated for personal, down time with your family.
(4.) Intentional mindfulness: Try to be intentional about how often you use social media and for what purposes. For example, Sunday is my day to get caught up on my favorite lifestyle accounts that I follow. Also, intentionally incorporating mindfulness techniques into your daily routine, such as meditation or deep breathing exercises, to center yourself and regain focus before getting online will help you to intentionally interact rather than wasting time swiping up and down unnecessarily.
(5.) Don't forget to connect with your tribe offline: Be intentional and try to connect with like-minded women, who understand the challenges of social media burnout and what it means to be a woman entrepreneur. Join offline communities for women where the discussion isn't always about work, clients and product launches.
(6.) Delegate tasks to a personal assistant: Identify mundane, repetitive tasks that don't excite you and delegate those task to others, such as scheduling posts or replying to comments. Doing so will lighten your social media workload and allow for more time to recharge offline.
(7.) End of week reflection + reassess: Intentionally schedule time to reflect on your social media strategy and goals. Have they been successful or time wasters? Next, consider if adjustments need to be made, such as focusing on platforms that align with your target audience or streamlining content creation. Do you actually enjoy using the current platforms you are active on or is it time to minimize and focus on just one?
(8.) Set realistic bite-sized goals: Carefully break down your social media objectives into manageable and attainable goals. Prioritize quality over quantity and focus on meaningful engagement rather than being present on every platform as mentioned in tip 7. Without a practical plan to achieve your social media goals you're spreading yourself thin and wasting unnecessary energy.
(9.) Prioritize your self-care: Regularly assess your relationship with social media and its impact on your well-being. Are you feeling energetically depleted, disinterested and bored? That's a major indicator that you are probably experiencing burnout. Take a moment to reflect on what aspects of social media bring value to your life and business and then consider making adjustments to align with your lifestyle.
(10.) Organize your wardrobe + accessories: This will eliminate wasted time preparing for your lives and weekly Zoom calls. I cannot stress how important it is to show up looking your absolute BEST for your lives and weekly Zoom calls with your clients. You are your brand and being prepared and organized from a visual standpoint will also eliminate a lot of nervousness and anxiety when it comes to actively showing up and being present on your various social media profiles.
The power of pausing and taking a social media break holds immense significance for your continuous success as a female entrepreneur. It is crucial to learn how to deliberately give back to yourself while building your personal brand online. This practice should not only be incorporated into your self-care routine but also strategically integrated into your business plan right from the beginning. Remember, you are the embodiment of your brand. If you're emotionally and mentally drained, how can you fully serve your clients and meet their needs? Prioritizing your own well-being is the key to providing exceptional service and fostering lasting relationships as a feminine leader within your industry.
Until next time! Image Consultant & Personal Stylist, Tonya J. xoxo
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