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Mastering Personal Style: How Women Entrepreneurs Can Boost Their Brand and Business (Part 1)
- Personal Stylist | Tonya J.
- Aug 29, 2019
- 3 min read
Updated: Aug 24, 2024
Hello Ladies,
There is no doubt that you are reading this blog because you are in fact an ambitious woman, whether you're an entrepreneur building your own empire with passion and tenancity or a corporate leader steering your company to new heights with a laser focused vision, mastering your personal style is more than just wearing trending fashion items each season—it’s a powerful tool for reinforcing your brand and amplifying your influence - both online and offline. Your style is an extension of who you are, and how you present yourself can significantly impact how others perceive your leadership and your brand. In a world where first impressions are often lasting (positive or negative), your personal style can be a key factor in setting you apart in the competitive landscape of business and leadership
In today’s economy, women are undoubtedly stepping into highly coveted leadership roles as Chief Executives, CEOs, and multifaceted entrepreneurs. Many are balancing the demands of family life while maintaining thriving careers and businesses. Additionally, more women are choosing to build successful startups rather than adhering to the traditional 9-5 corporate grind.
As highlighted by Forbes Women in a 2015 article, "Women in The Workplace: Three Questions to Ask Your Leaders," women are 33% more likely to earn a college degree than men and make up 47.5% of the U.S. labor force. Despite these significant achievements, women still face systemic challenges, including the ongoing issue of the gender wage gap. Female representation in senior business positions and political offices remains mediocre at best. This isn't just about women working—it's about supporting women in realizing their full potential in the economy.
You might be wondering, "What does this mean for me?" As more women assume influential leadership roles in society, how you choose to visually package and present your personal style and unique brand will play a critical role in your future success. Your personal brand, as a career-savvy, entrepreneurial woman, will influence how prospective clients perceive and relate to you. It’s essential to strategically package your core values, skills, and talents into a relatable, authentic, and stylish brand that resonates with your audience.
Understanding the various fashion styles for women is key to evolving your visual branding as you transition in your soulful business and life. Being proactive in managing how your visual identity—your personal style and brand—is perceived, both online and offline, will set you apart and give you a competitive edge. You only have a few seconds to visually communicate to future colleagues and clients that you are the right woman for the job, and that you’re more than qualified to elevate their business.
When I prepared to leave the traditional workforce and began my journey as a soulpreneur, I faced the same questions I present to you today. During this transformative period, I realized that your brand identity must be uniquely packaged and strategically presented to attract the right opportunities, whether in your professional or personal life.
In part two of this article (click here), I’ll dive deeper into the 10 fashion style types and their associated brand archetypes that complement each style personality. Stay tuned!
Until next time! Image Consultant & Personal Stylist, Tonya J. xoxo
Are you an ambitious female entrepreneur or a 9-to-5 corporate leader navigating pivotal transitions in your business or personal life? If so, I invite you to apply for an exclusive, complimentary 30-minute Lifestyle Clarity session with Tonya.
In this session, you’ll explore your evolving style and brand, receive personalized insights on your next steps, and discover how you can continue to elevate your journey as one of Tonya’s exclusive clients through her signature, elite RWS programs.
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